Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Former Beachbody Exec Buys Annuity.com, Plans $16M Revamp
By Allison BellEntrepreneur Brett Blake hopes to relaunch it as an annuity outreach site for agents and retirement savers.
April 25, 2024
The 3 Stages of Retirement PlanningIf you're new to financial services, and you think "old" means turning 25, this article is for you.
April 17, 2024
The Ten Commandments of Prospecting in 2024I say unto thee: The advisor who prospects well shall inherit the earth.
April 17, 2024
9 Steps for Advisors to Rebuild GoodwillYou can't erase history, but you can position yourself as genuine and generous, earning prospective clients' respect.
April 15, 2024
To Grow Your Practice, Market to WomenThe financial planning primary contact numbers tell a sad story.
April 02, 2024
The Retirement Savings Reality Gap Grows — AgainThe difference between what Americans think they'll need and how much they've really saved has jumped 16% to $1.4 million.
March 26, 2024
Icebreakers for the Big Event, Part 1: Museums and GalasYou've hit the event circuit to meet new prospects. How do you get them talking?