Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Video marketing is the future
By John ScrantonIf you want your website visitors to stick around, try adding some video to turbo-charge your prospecting efforts.
October 30, 2014
Why should you focus on millennials?The financial challenges the millennial generation face are immense and they need your help and your products.
September 04, 2014
Do you deserve the title ‘sales leader’? Part 2True leadership takes a certain type of person. And, unfortunately, being a good salesperson doesnt necessarily make you a good leader.
August 22, 2014
Pushing through to ‘yes’In sales, you face an awful lot of rejection before you finally succeed. Heres a helpful technique for staying strong and carrying on.
August 20, 2014
How to get others to care about your messageIt's a demonstrated fact: Connecting first leads to greater profitability.
August 18, 2014
Does your website say ‘going out of business’?A drab, out-of-date website says youre behind the times. You only get one chance to make a first impression, so make sure its a good one.
August 14, 2014
How to tackle two major sales and marketing challengesBrandon Stuerke outlined his best strategies to motivate prospects at the 2014 Advisor Network Summit.