Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
If you want to improve, you must change
By Joanne BlackIn order to improve your sales results, you must alter the way you do things and not declare victory too soon.
March 20, 2015
Judo-chop your large competitorsBigger isnt always better. Take a lesson from martial arts and use your competitors size against them.
March 04, 2015
10 tips on buying leadsOne test is to see how many of the people listed knew they were asking for LTC information.
March 02, 2015
Millennials are not so different from gen x, boomersA new study offers contrary data on millennials to a study designed to bust myths about this overly examined generation.
February 21, 2015
Is your marketing working? Part 3Wondering whether your marketing campaign is working? Now you can collect the data that will tell you.
February 12, 2015
Suspects vs. prospectsGot a lead or someone whos just going to waste your time? To be successful, you need to know the difference.
February 11, 2015
Do you talk down to prospects?Feeling the urge to sling the lingo? Bite your tongue. Your prospect wants solutions, not fancy words.
January 18, 2015
Diagnosis: Sales team disrespect, Part 2Sales team members coming in at all hours and not completing their assignments? Theres a cure for that.