Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Life Happens Brings Back the 'Insure Your Love' Campaign
By Allison BellThe nonprofit group harnesses the power of Valentine's Day by classifying life insurance as love insurance.
January 26, 2023
FINRA Asks Members to Check RILA DisclosuresExaminers will also review marketing to customers who already own variable annuities.
January 17, 2023
MetLife Renews Ties to Snoopy, for Pet InsuranceMetLife has been in the worksite pet insurance market since 2020.
January 17, 2023
The 10 Most Popular Annuity Videos on YouTube: 2022One of these attracted more than 200,000 views in less than two months.
January 17, 2023
The Millennial Generation and the Changing of the Life Insurance Industry.Are millennials different? A longtime marketer weighs in.
January 12, 2023
How to Walk the Social Media Tightrope: Doug WilberThe CEO of a digital communications firm talks about the balance between being authentic and remembering the firm brand.
January 11, 2023
Will Secure 2.0 Increase Long-Term Care Insurance Sales?One provision in the law will allow people to tap individual retirement accounts or 401(k) plans to pay for LTCI coverage.
January 05, 2023
Iowa Tops the List for Low-Cost Medicare Supplement CoverageMonthly premiums for the least expensive Plan G policies available to that woman range from $78,65, in Iowa up to $278.25, in New York.