Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Sales and marketing: Why can't we be friends?
By Dan HudsonSales and marketing don't have to enemies. Working together can benefit both parties.
July 18, 2011
Leads, Leads, Leads! Then Understanding Clients...Do commercial lead-providers work? And a confession from our intrepid advisor on understanding clients both qualitatively and quantitatively
July 05, 2011
3 more lead generation mistakes to avoidLast week I presented some lead generation mistakes to avoid, including banking on the "one-contact close," mistaking email for a CRM system and not purchasing qualified leads. Here are three more.
July 05, 2011
3 more lead generation mistakes to avoidLast week I presented some lead generation mistakes to avoid, including banking on the "one-contact close," mistaking email for a CRM system and not purchasing qualified leads. Here are three more.
June 28, 2011
Advisors: 3 lead management mistakes to avoidIt's a good idea to reassess the way that you purchase, nurture, and manage leads because it means so much to your success as an insurance professional. To begin, ask yourself if you are making any of these major lead management mistakes:
June 28, 2011
Advisors: 3 lead management mistakes to avoidIt's a good idea to reassess the way that you purchase, nurture, and manage leads because it means so much to your success as an insurance professional. To begin, ask yourself if you are making any of these major lead management mistakes:
June 20, 2011
Advisors: Don't sell the way you buy"Propose the way you would want to be proposed to." This tweet was recently issued by a sales lead generation company and I completely disagree with it.
June 09, 2011
Referrals: How to bypass the gatekeeperMy goal is to change your business development, prospecting and lead-generation strategies to referral selling; to change the way you sell and succeed. Get past the gatekeeper. And close more business in less time.