Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Your 2012 Lead Generation To-Do List
By Alan BlumeThis is a great time of year to step back and review your lead-generation plans.
October 24, 2011
Improve Your Lead Generation ProcessLead-Gen optimization is a game both sales and marketing can play.
October 18, 2011
How to Measure the Speed of SuccessDoes your sales pipeline have enough velocity? There are ways to rev it up.
October 18, 2011
How to Measure the Speed of SuccessDoes your sales pipeline have enough velocity? There are ways to rev it up.
September 28, 2011
Proof that sales planning increases win rates"Plans are nothing; planning is everything."--Dwight D. Eisenhower
September 23, 2011
How to get the most out of strategic planningA hot topic, strategic planning helps companies thrive in a challenging economy.
September 18, 2011
Why a great marketing campaign won't bring in salesPromotional efforts that don't address specific sales issues will likely fail.