Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Getting Clients to Follow Your Advice: Fired by the Heirs
By Olivia MellanAdvisors will increasingly have to address the transition of wealth to the younger generation. But what if you dont have a relationship with the kids?
March 02, 2014
Tips for a killer elevator pitchCan you make your case in 30 to 60 seconds? Thats how much time you have to capture your prospects interest, so make every second count.
February 25, 2014
Nearly half of sales leads are generated by repsCapturing new accounts is a top objective of more than 60 percent of companies worldwide.
February 24, 2014
Gen X, Y Hungry for Advice, but Advisors Don't SatisfyYounger investors are more likely to feel their advisor isn't really working for them, less likely to recommend their advisor to someone and more likely to spread their assets among multiple advisors, according to a report from Market Strategies International, a global market research firm.
January 29, 2014
Gen X, Y Hungry for Advice, but Advisors Don’t SatisfyYounger investors are more likely to feel their advisor isnt really working for them, according to a report from Market Strategies International.
January 20, 2014
50 best ways to generate leads: 1-10Get 10 leads in 30 days from 60 minutes of work. We dare you.
January 20, 2014
50 best ways to generate leads: 41-50Network with your network. Narrow your focus. And don't just get an introduction get the right introduction.
January 13, 2014
How to measure your marketing ROI in B2BFor those leads where you can identify the prospect, you can easily calculate the costs of qualification and closing.