Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
Case study- maximizing client value
By Norm TrainorJanet has grown her practice to a level admired and envied by many. So why was she sitting across from me looking so stressed? The cause was a benchmarking study her sponsoring firm commissioned us to do that compared individual participants to
January 01, 2007
All leads are not created equalSonny Waldron likes to talk about leads. In fact, Waldron turns an old sales axiom on its ear. He claims nothing happens until a lead is generated; not, as popular wisdom says, until a sale is made. And Waldron says too many advisors spend too much
January 01, 2007
When to Let GoAn advisor recently made an innocent online inquiry into the best way to release unprofitable clients. Immediately, the advisor was hammered by a slew of...
December 31, 2006
Stay positive for lasting successAt the National Ethics Bureau, we've even gotten wind that there are entire marketing strategies built around competitor bashing, from initial solicitation to close. For example, two agents recently slammed a competitor's products in their seminar
December 31, 2006
Lead generatorsLeads. Advisors must have them to survive. They are the lifeblood of any successful business. Without them, advisors have a couple of choices: Spend more time on the golf course or milk their existing book of business for all it's worth - which
December 31, 2006
All leads are not created equalSonny Waldron likes to talk about leads. In fact, Waldron turns an old sales axiom on its ear. He claims nothing happens until a lead is generated; not, as popular wisdom says, until a sale is made. And Waldron says too many advisors spend too much
December 31, 2006
Idaho LTC Partnership Sets Inflation Shield StandardsGem State officials are wondering whether options that let long term care insurance policyholders buy more coverage are equivalent to policy provisions that automatically increase ...
December 31, 2006
New Way Of Determining Capital Stirs Some Concern Among InsurersThe third phase of a new way of determining capital that would apply to all in-force life insurance is a dramatic shift from the way ...