Long-Term Care Planning
Long-term care insurance news and analysis, including coverage of short-term care insurance, long-term care hybrid products, and other arrangements for paying for long-term and post-acute care.
June 03, 2010
Marketing strategy: Define success with features and benefitsConsumers rarely make buying decisions based on a product or service's features; yet that's what most businesses promote over and over again.
June 03, 2010
How to Predict the Cost and Future of Care When Conducting Long Term Care PlanningLong term care insurance (LTCI) is typically purchased by people in their 40s, 50s, and 60s planning for the care they may need decades from now.
May 27, 2010
CLASS Act may be followed by budget tragedyAs Americans continue to grapple with the provisions of the new health care act, one new law, the Community Living Assistance Services and Supports Act (or CLASS Act), has received less media coverage than other aspects of reform.
May 19, 2010
Question Of The Week: The New PPACA MLR RulesWhat are your ideas about how to make the new federal minimum medical loss ratio rules work?
May 17, 2010
How to Discuss the Reform Bill's Long Term Care Program with Your ClientsAs consumers delve deeper into the details of health care reform, many are discovering that a new government-run long term care program is part of the law.
May 06, 2010
Unum Posts CLASS Act AnalysisA long term care insurer has released a commentary on the voluntary LTC benefits program section of the federal Affordable Care Act.
May 06, 2010
O'Neill Raises Fiduciary Standard for Officials; Ponders GreeceShould government officials be fiduciaries?
May 06, 2010
Former Treasury Chief O'Neill Speaks to Fiduciary Crowd at fi360 ConferenceShould government officials be fiduciaries too?
May 05, 2010
New Program To Support Veterans' CaregiversPresident Obama has signed S. 1963, the Caregivers and Veterans Omnibus Health Services Act, into law.
May 01, 2010
It's a family affair: Selling LTCI to parents and adult childrenBy getting a prospect's adult children involved in the long term care insurance sales process, you can help clarify some of the lingering objections to coverage.