LPL Appoints New Leader of Business Strategy and Innovation

By John Manganaro

News December 17, 2024 at 11:25 AM

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LPL Financial has selected Marc Cohen as its next managing director for business strategy and innovation.

Cohen, who was formerly an executive vice president, has also joined the LPL Financial Management Committee. He will continue to lead the development of the firm’s corporate strategy and expand his responsibilities to include leading business line and affiliation strategy for independent advisors, large enterprises and institutional channels.

In addition, Cohen now leads the company’s business services offerings and innovation lab for emerging solutions.

LPL’s new CEO, Rich Steinmeier, said in a statement that Cohen was “an entrepreneur by nature” who has helped to guide the firm’s strategic evolution since joining as a senior vice president in late 2018.

“Respected for his stewardship of independence in the advisor-mediated marketplace, Marc’s expertise elevates the experiences we bring to our clients in every stage of their business and strengthens LPL’s leadership in wealth management through differentiated solutions and innovative strategies,” Steinmeier said.

Prior to joining LPL, Cohen spent more than a dozen years at MarketCounsel, where he rose to become the chief operating officer.

“My commitment to this industry and to LPL is grounded in the rewarding work of guiding advisors towards building thriving businesses to achieve their personal definitions of success,” Cohen said. “I’m grateful for the opportunity to continue scaling our strategies and exploring the innovative ways that LPL can better serve our clients to help them embrace their own entrepreneurial opportunities.”

LPL worked with roughly 23,460 advisors and some $1.5 trillion in assets as of June 30.

Pictured: Mark Cohen

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