Daffy Integration Simplifies Donor-Advised Fund Granting for Betterment Users

News November 21, 2024 at 09:07 PM
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Daffy and Betterment have announced an integration that will allow Betterment customers to easily donate low-cost-basis securities to more than 1.5 million U.S. charities through Daffy’s donor-advised fund.

With this integration, Betterment’s customers can donate appreciated shares from their Betterment taxable accounts to Daffy and manage their donations by setting up a Daffy account for a monthly fee.

Betterment’s platform automatically selects the lowest cost-basis investments held over a year, according to the announcement, allowing donors to maximize tax savings and more seamlessly transfers the shares to Daffy.

This generates an immediate tax deduction for the customer, while Daffy invests those funds tax-free in the customer’s chosen portfolio. Customers can donate to nearly any U.S. charity, including schools, faith-based organizations and international aid groups.

Sarah Levy, CEO of Betterment, said in a statement that the integration is “perfectly timed” for the year-end giving season and charitable tax deduction deadlines.

“While traditional financial advisors have partnered with donor-advised funds for years, it’s exciting to see Betterment become the first modern advisory platform to introduce this beneficial giving vehicle to their customers and advisors,” added Adam Nash, co-founder and CEO of Daffy.

Nash noted that advisors can use the integration to deliver added value in the wealth management process by helping clients manage financial windfalls, avoid capital gains taxes when donating long-term appreciated assets, and rebalance portfolios.

With built-in advisor tools, wealth managers can advise and take action on customers’ behalf, including making contributions, portfolio changes and donations.

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