U.S. banks will now have to give customers access to their financial data after the top consumer watchdog finalized a long-awaited rule aimed at fueling more competition for financial products and services.
Under the Consumer Financial Protection Bureau's open banking measure, consumers will be able to demand, download and transfer their highly-coveted data to another lender or financial services provider for free.
The rule is aimed at making it easier for consumers to shop around for better rates and switch providers, which in turn will help lower the price of loans and improve services by boosting competition, CFPB Director Rohit Chopra said in a statement Tuesday.
"Too many Americans are stuck in financial products with lousy rates and service," Chopra said. "Today's action will give people more power to get better rates and service on bank accounts, credit cards, and more."
Even if consumers don't take any action, they could still benefit as lenders pro-actively offer them better service or rates to prevent consumers from jumping ship, Chopra said in a separate interview with Bloomberg News.
The rule could also urge lenders to consider different, newly accessible data in consumer loan applications, he added.
The measure effectively breaks banks' hold on crucial data from savings patterns and checking account data to rent payment history — a set up where some firms made switching harder to help boost profits, according to Chopra.
The effort stems from the financial crisis, when Congress enacted the Dodd-Frank Act with section 1033 giving consumers rights to access their financial data. An initial proposal was made public last year.
Banks and credit unions with more than $850 million in assets must comply with the rule. The largest institutions have until April 2026 to adhere while smaller institutions have until April 2030.
Non-depository firms of any size also have to comply, according to the CFPB.
Fintech Benefits
Fintechs like PayPal Holdings Inc.'s Venmo and Betterment LLC are poised to benefit from a more connected ecosystem of consumer financial data.
Consumer advocates and the fintech lobby have long called for regulators to make it easier for people to fire a financial services provider that does not satisfactorily meet their credit needs — whether on the basis of discrimination, some other unfair, deceptive, abusive act or practice or simply poor service, as a way to bolster competition.
Plaid, which connects consumers' bank accounts to fintech apps and services, said the rule puts consumers in the driver's seat.