LPL Blasts Ameriprise Recruiting Suit as 'Public Relations Stunt'

News October 21, 2024 at 03:23 PM
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What You Need To Know

  • An advisor alleges Amerprise is waging corporate warfare against LPL, harming advisors and clients.
  • Amerprise has failed to compete in the marketplace and seeks to stamp out competition, LPL contends.
  • LPL contends Ameriprise seeks a draconian restriction on its business, with no proof of wrongdoing.
LPL Financial sign in San Diego

LPL Financial, facing multiple lawsuits by competitor Ameriprise Financial over advisor recruiting practices, fired back in two cases last week, accusing Ameriprise of abusing the courts and trying to chill competition for financial professionals and clients.

"This action is a public relations stunt masquerading as a lawsuit," LPL said in an Oct. 17 filing in U.S. District Court for Southern California, where Ameriprise alleged in July that LPL engages in "shocking" recruiting tactics that encourage financial advisors to bring confidential client information with them.

"Ameriprise, losing hundreds of advisors to a competitor in the marketplace, seeks to chill further departures through unwarranted and unfounded legal action," LPL said in response to Ameriprise's motion seeking a preliminary injunction.

Ameriprise aims to block LPL from retaining, using, disclosing or transmitting  any improperly obtained information relating to its clients.

"Ameriprise's Motion is meritless. It falsely alleges that five advisors who left Ameriprise between February and May 2024 retained and used certain client information to which they were not entitled," LPL contends, among other points, in its response. "Each advisor declares under penalty of perjury that they did not."

In another case filed last week in Washington state, Ameriprise accused LPL and advisor Douglas Kenoyer of misappropriation of trade secrets and unfair competition, among other violations, stemming from Kenoyer's employment switch last month from Ameriprise to LPL.

Ameriprise asked the court to issue a preliminary injunction and temporary restraining order barring Kenoyer and LPL from further solicitation and from using Ameriprise's confidential information pending a Financial Industry Regulatory Authority arbitration on the matter. The firm also asked the court to compel the defendants to return that information.

Ameriprise alleges that Kenoyer claimed protections from the Protocol for Broker Recruiting but had already violated it by pre-soliciting clients and taking confidential documents and information, and violated his agreements with Ameriprise.

LPL and Kenoyer both responded on Oct. 17.

"Ameriprise provides no factual support for the anticompetitive relief it seeks to impose on LPL. It makes cursory, unsupported and false allegations that LPL is misappropriating confidential information and trade secrets," LPL contends in its filing in the case.

LPL makes clear to all incoming Ameriprise advisors that they must comply with their contractual commitments, all applicable privacy rules and regulations, and the industry agreement known as the Protocol for Broker Recruiting, LPL says. "Ameriprise offers no evidence otherwise."

"After engaging in serial, vexatious litigation against LPL — without ever providing any factual support for its meritless claims — Ameriprise here reveals its true goal: to prohibit LPL from 'soliciting any employee of Plaintiff,'" LPL alleges.

"For years, advisors have left Ameriprise for many reasons, including that LPL offers a superior opportunity for them to serve their customers. Frustrated by its failure to compete in the market, Ameriprise has become increasingly desperate to stamp out competition from LPL, and is abusing the courts in an attempt to meet its ends," LPL contends.

Amerprise has shown "zero evidence" that LPL has done anything wrong but seeks an "extraordinarily broad and draconian request to restrict LPL's business" that "would gravely harm advisors, their clients and the competitive market for advisor services," LPL contends.

Kenoyer, in his response, contends Ameriprise's complaint against him and LPL "is just the latest salvo in an economic war Ameriprise is attempting to wage against its competitor, LPL Financial, … and its former financial advisors for electing to resign from the company and move their practices to LPL."

Kenoyer called the lawsuit and FINRA arbitration at least the fifth Ameriprise has filed in the past six months against financial advisors who have resigned and transferred to LPL, accusing his former employer of anticompetitive conduct.

"The allegations in each action are largely the same without any regard to the truth. Simply put, Ameriprise is filing baseless cases as a tool of corporate warfare. Individual advisors like Kenoyer, and their clients, if the Motion is granted, are caught in the crossfire," the advisor said.

Kenoyer also contends he didn't violate the broker protocol because while he did notify clients about his dissatisfaction and likely departure from Ameriprise, he did so with the ongoing knowledge and implicit consent of an Ameriprise vice president over five months.

An Ameriprise spokesperson, in a statement to ThinkAdvisor by email Monday, repeated its earlier comments on the cases.

In the California complaint against LPL, Ameriprise said the facts "are clear, compelling and concerning. We've seen a widespread pattern where LPL allows, encourages and misleads its advisors to blatantly violate the protocol for broker recruiting, among other industry standards and regulations by harvesting and misappropriating Ameriprise's confidential client information and trade secrets."

Ameriprise considers LPL's conduct unacceptable and contends it "abandons all reasonable notions of client privacy rights. It also subjects the advisors it recruits to regulatory, and in some cases, even criminal exposure by encouraging this type of behavior," Ameriprise said.

"LPL is reckless and putting clients at risk by instructing the new advisors it recruits to upload spreadsheets with confidential client information into LPL's systems — including, but not limited to Social Security numbers, date of birth, net worth and detailed account information, to poach clients without prior knowledge or consent," Ameriprise said.

In the case against Kenoyer and LPL, Ameriprise said the advisor "blatantly breached" the broker recruiting protocol, "misappropriated sensitive client data and stole trade secrets. We look forward to presenting our evidence and proving our claims in court."

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