How Advisors Are Future-Proofing Their Businesses

News October 18, 2024 at 10:20 AM
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What You Need To Know

  • Clients are demanding more specialized services while holding high expectations for investment performance.
  • Yet optimistic advisors anticipate annualized growth of 12.4% over the next three years.
  • Half say that transitioning more clients to model portfolios will free time to deliver financial planning.
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Caught between long-term demographic trends and short-term economic risks, financial advisors are feeling enormous pressure to ensure the future of their businesses, according to a new report from Natixis Investment Managers.

Lower inflation and rates and slowing growth are testing their investment assumptions. Clients are demanding more specialized services while holding high expectations for investment performance. And portfolio construction is becoming more complex.

Add to that the ongoing multitrillion-dollar intergenerational wealth transfer, which financial advisors worry could determine the long-term viability of their business. Forty-six percent of advisors in a global Natixis survey say that wealth transfer presents an existential threat to their business.

Despite these pressures, advisors are generally optimistic, anticipating an average of 11.5% growth on a one-year basis and annualized growth of 12.4% over the next three years.

To achieve that, advisors say they will have to acquire an average of 34 new clients each year for the next three years, including a high of 53 clients for advisors in France and a low of 16 for those in the United States.

CoreData Research conducted the survey between June and August among 2,700 financial professionals in 20 countries. The survey population may include a wide range of business models, but advisors were clear on which factors will determine their success in the future, Natixis said.

Following are some ways that financial advisors are future-proofing their businesses. 

Keeping Existing Clients

The first rule of growing a practice is keeping current clients on the books. In the long term, 43% of advisors said they're increasingly worried about retaining assets from their deceased primary clients' spouses or heirs. In the short term, onboarding new clients is equally important, but time-challenged advisors devote less than 10% of their time on the activity.

Here's what advisors know they need to do to retain clients:

  • Build long-term relationships: 76%
  • Offer ancillary services, such as trust: 54%
  • Personalize services, such as networking: 47%
  • Offer a financial "boot camp" for next-generation heirs: 33%
  • Implement unified management accounts for clients: 30%

Getting New Clients

As for prospecting for new clients, advisors look for efficiencies that can help them get better at it. Fifty-two percent put client segmentation at the top of the list.

Of these, 85% of advisors globally and 96% in the United States focus on the 50-to-59 age group, and another 61% globally and 88% in the United States look for clients ages 60 to 65. 

Managing Investments and Risks

Advisors need to continually manage portfolios through exuberance and turbulence. Over the past five years, they have mastered the art of recalibration as markets delivered swift downturns and record highs, inflation spiked and interest rates skyrocketed from near zero to 5% or more.

This year, they have had the added challenge of navigating contentious elections globally — not least those in the United Kingdom and France and in November in the United States. In the short term, 72% say that fundamentals are more important than elections. In the long term, they think that policy will ultimately matter, as 64% rank public debt as a top economic risk.

Advisors say they may also have to strategize around are many other risks, including:

  • Expansion of wars: 62%
  • Persistent inflation: 61%
  • U.S.-China relations: 61%
  • High-for-longer rates: 56%
  • China economy: 47%
  • Climate risk: 38%
  • AI disruption of job market: 35%

Serving Clients

Advisors spend 43% of their time meeting with or managing clients but still have more to do. In the long term, they need to address growing client demand for financial planning services, which 57% believe differentiates their practice.

In the short term, advisors have to keep clients invested and help them avoid their biggest investor mistake: timing the market, cited by 42% of advisors.

Thirty-two percent of advisors also think that clients need to be aware of the risk of keeping too much cash on the sidelines.

Here's what advisors are discussing with clients to get them reinvested so they can meet long-term funding goals: 

  • Risk of missing out on market performance: 52%
  • Their risk capacity: 48%
  • Need for growth so they don't outlive their assets: 47%
  • Cash is not risk free: 45%

Moving to Model Portfolios

In the long term, 50% of advisors say that transitioning more clients to model portfolios will help free the time they need to deliver financial planning and other services. Consistency may be the greatest investment benefit they derive from model portfolios, according to Natixis.

In the short term, advisors are turning to private investments for differentiated returns, but 65% say it's difficult to build a portfolio of private assets at scale.

Advisors have a range of strategies for how they move their business to model portfolios. Here are the ones they consider best for implementing models:

  • Case-by-case approach based on client willingness: 50%
  • Phase approach with goal of converting entire client base over time: 47%
  • Comprehensive approach to convert entire client base quickly: 42%
  • Focus on new clients: 39%
  • Focus on retirement drawdown clients: 34%
  • Focus on lower-balance clients: 32%
  • Focus on retirement rollovers (U.S. specific): 30%
  • Focus on younger clients: 24%
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