Typical annuity owners appreciate what you're telling them about annuities, but they think that much of the annuity information posted online is useless.
About 84% of the annuity owners who participated in a recent Nationwide survey said that they had learned a lot about annuities from their financial professionals, and 48% said they had looked for annuity information online.
But 80% of the annuity owners agreed that they wished there was more neutral, quality information about annuities online. Just 5% disagreed with that view.
About 69% agreed that "information available online about annuities tends to be very basic, lacking detail."
What it means: The surge in annuity popularity may increase consumer demand for the kind of detailed, warts-and-all content that stock market investors and mutual fund investors get.
The survey: Nationwide quantified annuity owners' frustration with online annuity content in February, when it sponsored an online survey of 300 annuity owners.
