Jeff Smedsrud has founded another company, and he's focusing on products that fill the holes in major medical insurance.
The longtime entrepreneur launched Flex Benefits Insurance Services earlier this week.
The Scottsdale, Arizona-based firm markets accident insurance, critical illness insurance, urgent care insurance and other products designed to protect people who have major medical insurance against deductibles, coinsurance bills and other out-of-pocket medical costs.
BlueCross BlueShield of South Carolina owns a 20% stake in Flex Benefits, and Flex Benefits is appointed to offer insurance from South Carolina Blue's Companion Life Insurance Company affiliate.
Flex Benefits is distributing its own, proprietary versions of the products it sells.
One feature will let the customers who are short on cash pause coverage temporarily, Flex Benefits said.
