Clients Tilt Toward Pre-Need Plans for End-of-Life Protection

News June 20, 2023 at 11:54 AM
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Some clients use their savings, crowdfunding websites or ordinary life insurance to pay for funerals, burials and other end-of-life expenses, but others use dedicated insurance arrangements.

Clients who set up arrangements in 2022 seem to be more interested in pre-need life insurance, which is purchased directly from funeral services providers, and less interested in final-expense life insurance, according to new survey data from the Life Insurers Council, which is part of LIMRA and LOMA.

Sales of pre-need insurance increased 3% between 2021 and 2022, to $2 billion, among the 11 participating insurers that provided sales data for both years.

Sales of final expense life fell 5% over that period, to $640 million, among the 22 insurers that provided two years of final expense sales data.

What It Means

Some clients may come to you with pre-need or final expense policies in their collections of important papers.

Pre-Need and Final Expense Policies

Consumers buy pre-need policies directly from funeral homes. The benefits go straight to the funeral home.

The issuers can provide a kind of inflation protection, by guaranteeing that they will pay for some services even if the cost of the services increases.

The issuer of a final expense policy pays an ordinary life insurance death benefit to the insured's beneficiaries. The beneficiaries can use the coverage to pay for funerals, burials, cremations and other end-of-life expenses, such as legal fees.

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