Integrity Marketing Group has acquired Twardowski Insurance Agency, an independent marketing organization that expects to sell new life insurance to about 30,000 people this year.
The new policies will generate about $35 million in annual paid premium, according to Integrity Marketing.
Integrity Marketing is a Dallas-based company that has used private equity money to make many deals. The company now has relationships with 420,000 agents. Those agents have 9 million clients, and they expect to sell clients products that will generate about $7 billion in new annual paid premium.
Twardowski's firm has been selling mortgage protection insurance and final expense insurance as well as ordinary life insurance.
Twardowski will become a managing partner with Integrity Marketing, the company says.
In other deal news, Senior Market Sales, an Omaha, Nebraska-based IMO, says it has acquired Breitenfeldt Group, a Long Prairie, Minnesota-based insurance broker that specializes in selling Medicare plans.
