Ameriprise Rolls Out 'Ultimate Advisor Partnership' Strategy

The seven key drivers of the strategy are: Integrated Technology; Advice & Solutions; Brand & Marketing; Service, Operations & Compliance; Practice Management; Learning & Development; and Transition Support.

Ameriprise advisors are equipped with an integrated suite of technology designed around the way they and their clients live and work, the firm noted. The firm's digital capabilities and web and mobile sites, meanwhile, are available to advisors and clients anytime, it said.

As part of its integrated advice capabilities, Ameriprise provides access to hundreds of thousands of investment products and a simplified managed accounts program available via a single Custom Advisory Relationship, it noted.

Ameriprise advisors are also "backed by a strong national brand that is supported by multi-million-dollar advertising campaigns," it noted. The company also gives advisors access to "hundreds of field leaders and coaches across the country who connect them to the systems and tools that deliver on their individual business plans," it said.

"Ameriprise offers a premium support model that not only helps advisors grow faster than the competition, but also allows them to create operational efficiencies in their practices, ultimately giving them more time to focus on what matters most — spending more time with their clients," according to Bill Williams, executive vice president of the Ameriprise Independent Advisors channel.

"We've invested hundreds of millions of dollars into a tried and true strategy that works exceptionally well and stands apart in the industry," he said.

Ameriprise now has a nationwide network of about 10,000 financial advisors with more than $900 billion in assets under management and administration, it says.