Integrity Marketing has acquired The Assurance Group.
Integrity Marketing is a Dallas-based insurance distributor that has been using private equity firm to buy up other insurance distributors. It has about 1,500 employees and relationships with 275,000 agents.
The Assurance group is an Archdale, North Carolina-based insurance marketing organization (IMO). Integrity Marketing is also getting Leads2Success, a lead generation company affiliate.
Ed Shackelford started the company now known as The Assurance Group in 1988, and his wife, Beverly Shackelford, started Leads2Success in 2004.
The company now has 120 employees, a career agency network with about 600 career agents, 5,000 brokerage agents, 30 regional sales office locations, and relationships with about 70,000 clients. The career agents tend to focus on products of interest to older consumers, including Medicare plans, life insurance and annuities.
The Assurance Group expects to product about $250 million in premiums in 2020, or about $3,500 per client.
The Shackelfords' daughters, Brooke Mitchell and Brittany Bowles, now run the lead generation business, and it mails about 50 million pieces per year, according to Integrity Marketing.
Integrity Marketing is not saying how much it's paying for The Assurance Group, but it says that Ed and Beverly Shackelford will become Integrity Marketing managing partners.
In other deal news:
AmeriLife Group, Clearwater, Florida has acquired Secure Administrative Solutions (SAS) from A-CAP.
AmeriLife is a life, health and annuity distributor that's using private equity money to grow rapidly through acquisitions. It has 50 insurance agency locations and relationships with about 25 marketing organizations and 150,000 insurance agents and advisors.
A-CAP is the holding company that serves as the parent for Atlantic Coast Life Insurance Company and Sentinel Security Life Insurance Company.
SAS is a Salt Lake City-based plan administrator.
AmeriLife was already the owner of American Insurance Administrators (AIA), a Medicare supplement insurance program administrator, and American Benefits Administrators, voluntary benefits product administrator.
SAS has been providing administrative support for Medicare supplement insurance, fixed annuity and life insurance programs.
