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Fidelity Charitable, the nation's largest donor-advised fund, is challenging its donors to double their grants to reach $200 million by May 5, also known as Giving Tuesday Now, to respond to the impact of the COVID-19 pandemic.
Fidelity Charitable donors have already recommended more than $100 million in grants from DAF accounts to 4,500 nonprofits in response to the pandemic. March grants increased 36% from the same period a year ago.
"We're inspired to see this rapid response from our donors, which will help support immediate medical needs, protect vulnerable populations, and sustain nonprofits affected by COVID-19," said Pamela Norley, President of Fidelity Charitable. "We're now challenging our donors to hit the $200 million granting mark by Tuesday, May 5, to coincide with #GivingTuesdayNow, organized by our collaborator GivingTuesday."
The usual Giving Tuesday, created in 2012 by the 92nd Street Y and the United Nations Foundation, was designed to celebrate generosity on the Tuesday after Thanksgiving. GivingTuesdayNow is focused on providing money, goods, time or voice in response to the COVID-19 pandemic, a time of "unprecedented need."
