Do Your Clients Invest for the Thrill of It?

So roughly one in four clients has made a "thrill" investment, with males being roughly twice as likely to do so as females. The gender disparity here illustrates the more general risk tolerance disparity. Males are, on average, marginally more risk tolerant than females but this difference becomes magnified in the riskier activities.

Would you like to know if your client had never made a "thrill" investment? My guess is that you would, particularly if they had done so more than once. Exploring why they had done so, what the outcomes were and how they felt about those outcomes would give you a more in-depth understanding of your client.

If the "thrill" experience was important to them you might want to consider how that could be catered for in the future without jeopardising their other needs.

As an aside, it is worth noting that it can be easier to ask some questions in a questionnaire that it would be to ask them in person.