Prudential Financial Inc. is cutting rates for some purchasers of variable universal life coverage.
Pruco Life Insurance Company, a unit of Prudential, Newark, N.J., has repriced the PruLife Custom Premier II VUL product, Prudential says.
The product now will be more affordable for customers who buy policies with death benefits greater than $1 million, Prudential says.
Prudential also has updated the investment menu to include more “name brand” funds and funds that use socially conscious investment selection techniques.