- Send your sales letter to the right people.
- Personalize your sales letter.
- Write different versions of your sales letter for different segments of your target market.
- Include an order form with your sales letter.
- Don't include fancy graphics in your sales letter.
- Don't use mailing labels on your envelopes.
- Don't put teaser copy on your envelopes.
- Send out a repeat mailing two or three weeks later.
- Put your sales letter on the Web.
- Be realistic about the response rates your sales letter may generate.
Source: Susan Ward