In this blog we'll cover a couple of different topics. I'll update you on my marketing efforts, provide information on a Webinar that you may be interested in attending, and in response to reader requests, I'll share my credentials with you.
Marketing
On the marketing front, I had 2,000 postcards printed which I plan to mail to selected groups of individuals. These postcards were designed by a local graphic artist and contain sufficient "white space" for my message. The mailings will be divided into two categories. One is branding and the other is a call to action. Let's talk about the branding category. I have created a list of differentiating factors concerning my business. Each mailing will contain a different factor along with a very brief bio and possibly a small picture. These will be mailed out on a predetermined schedule, perhaps every two to three weeks. Let's say there are four main factors. Depending on the mailing rotation I choose it should take six to eight weeks to complete the process. I will probably repeat this process two to four times to allow ample opportunity for it to be seen. This type of mailing is for the purpose of getting my name out.
Now let's discuss the other category of mailings. This type of mailing, a call to action, is to create more immediate responses from the recipients. An announcement of a seminar or other special event would fall under this definition.
