Need To Know April

April 2021

ThinkAdvisor Marketing Blog:
How to Choose the Digital Ad Strategy with the Best ROI

With digital advertising spending expected to increase this year by 13% to $169 billion according to MarketingDive, marketers will need to understand the new display ad formats and updated strategies to get the best return on their ad dollar investments.

The truth is that there is a lot of innovation going on with new
digital ad formats that drive higher engagement with audiences such as:

 Adam Dunn,
Vice President, Financial Markets Leader

  • New high-impact units that give better visibility to your message.

  • Video units that help you better tell your story.

  • Multichannel ad strategies where you message prospects on ThinkAdvisor.com, as they access websites during their day, and on their social feeds.

  • Premium programmatic units that grab attention but can be dialed up or down at a moment’s notice.

Fortunately, ThinkAdvisor has you covered with our May 4 webcast: ROI of Advanced Digital Advertising, where our B2B ad product experts walked through the various options. Click here to register for the replay.

And we have other suggestions for improving the ROI you are getting with webcasts, brand marketing and content marketing. Please contact me at [email protected] to learn more.

  • Ongoing tax shifts, new policies and ideas are proving tough for advisors and investors to keep up with, given their short- and long-term impacts. Along with some IRS updates, President Joe Biden, Sen. Bernie Sanders and Sen. Elizabeth Warren have been discussing their tax ideas and proposing legislation — which advisors, tax experts and others are hotly debating.

  • The economy is reopening and growing, leading to concerns over inflation and its implications for consumers and investors. Bond investor/expert Jeffrey Gundlach sees it hitting 4% soon, for example. Economist Gary Shilling concedes that consumer spending will increase but doesn’t expect the “huge burst” of spending that some experts do; many workers will continue to spend less as they keep working from home.

  • The insurance industry continues to undergo incredibly deep and rapid change. On March 8, Apollo Global Management moved to gain full control over life insurer Athene Holding Ltd., a large life insurer through a stock swap valuing Athene at $11 billion. Two weeks later, former SEC Chairman Jay Clayton was named nonexecutive board chair of Apollo, and Marc Rowan assumed the role of CEO; they took over from Leon Black, who reportedly resigned due to inquiries into his ties with the now-deceased Jeffrey Epstein. Also in late March, Wilton Re — a reinsurer owned by the Canada Pension Plan Investment Board — agreed to acquire Allstate Life Insurance Company of New York from The Allstate Corp.

  • Though some large financial firms have found ways to grow their brands and add products in the pandemic (like BlackRock and Schwab), others are struggling to reinvigorate their businesses. Wells Fargo, for instance, continues to restructure operations; it said in March that it will rebrand its ultra-high net worth business, Abbot Downing, and merge it into Wells Fargo Private Bank. This comes on the heels of a reduction in the number of its private client group regions from 12 to eight, as well as the announced $2.1 billion sale of its asset management unit (with $603 billion in assets) to private equity firms GTCR and Reverence Capital.
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