ETFs continue to reshape the investment landscape, breaking records and surpassing $1 trillion in flows in 2024 alone. But what’s driving this unprecedented growth—and how can financial advisors navigate the shifting dynamics to better serve their clients?

With market volatility, evolving investor preferences, and an ever-expanding range of ETF offerings, staying informed is crucial. This in-depth report examines the latest trends, revealing how advisors can leverage ETFs to build resilient portfolios, manage risk, and meet client goals.

Read now to gain insights into:

Key drivers behind the ETF boom—and what it means for your clients.
Market trends shaping ETF adoption across different asset classes.
Portfolio strategies to help manage risk and enhance diversification.
Investor sentiment shifts and how to align recommendations with client preferences.
What’s next for ETFs, including potential headwinds and opportunities.

Whether you’re refining your investment approach or seeking to differentiate your advisory services, this report delivers actionable takeaways to help you make informed decisions.

Access the article now and stay ahead of the trends shaping the ETF market.

American Century Investments

ETFs Defying Gravity: 2024 Flows Surpassed the $1 T Mark