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Betterment Acquires Ellevest's Automated Investing Business
News February 26, 2025 at 03:22 PM
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What You Need To Know
- The deal follows other Betterment robo-advisor acquisitions in recent years.
- Ellevest automated clients can opt out of the account transfer, set for April 17.
- With the deal, Ellevest essentially becomes a traditional advisor, an industry expert says.
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