Prudential Financial recently tried to get consumers to think far ahead, toward the year those consumers might retire, by using a very cute visual aid: newborn babies.
The Newark, New Jersey-based life and annuity issuer tried to get parents to ponder their distant future by offering a $150 check for the babies born on Jan. 1, 2025.
Prudential solemnly informed readers of the contest announcement that those babies will turn 70, and likely be ready to retire, in 2095.
Meanwhile, many insurance agents and investment advisors struggle to persuade consumers to think seriously about what might happen in 30, 20 or even 10 years.
Prudential tapped Brandon Goldstein, a holder of the chartered financial consultant designation who works with the company as a financial planner, to offer ideas about how a financial professional can nudge a client to envision the world that will exist after supper time.
Goldstein answered questions about encouraging future-mindedness via email. The interview has been edited.
THINKADVISOR: How do you help clients who are trying to stay in the moment to look ahead?
BRANDON GOLDSTEIN: When I'm putting together a financial plan, I always ask my clients what an ideal retirement looks like to them. Do they want to travel the world? Purchase a vacation home?
Does an ideal retirement include working part time?
Do the clients hope to leave a legacy to the next generations?
Better understanding their long-term goals helps to paint a picture of what they will need to live on in their ideal retirement.
How do you keep the conversation going once you've gotten clients' attention?