Americans Head Into 2025 With Financial Confidence: Survey

News January 07, 2025 at 05:51 PM
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What You Need To Know

  • Yet 43% say they less financially secure than at the end of 2023, New York Life finds.
  • Respondents reported saving more than a year ago; millennials saved far in excess of the national average.
  • Only 15% of respondents plan to work with a financial professional this year.
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Some two-thirds of Americans in a recent survey said they remain confident that they will meet their financial goals despite continuing financial pressures as they head into the new year, New York Life reported Tuesday. This was the same level of confidence respondents expressed in a late 2023 survey.

The online poll was conducted Nov. 23 and 24 among a sample of 2,200 adults.

Americans were more aggressive in setting and reaching their savings goals this past year, according to the survey. Respondents said they had aimed to save $8,506 on average and actually saved $7,461. This was an improvement from 2023, when they resolved to save $7,436, but came up $1,298 short on average.

Millennials saved far in excess of the national average: $12,005, which compared with Gen Xers’ $7,463, Generation Z’s $6,165 and baby boomers’ $3,466.

The survey found that Americans are also preparing for the unexpected. Forty-seven percent of respondents said they have a fund or savings set aside specifically for an emergency, with an average of $18,483 saved, up from $15,028 at the end of 2023.

Despite their steady confidence, 43% of survey participants reported feeling less financially secure than they did at the end of 2023, and 25% were unsure whether they felt more or less secure.

However, the survey results showed a sharp difference between those who work with a financial professional and those who don’t. Fifty-two percent of respondents who receive financial advice said they felt more financially secure than they did a year ago, compared with just 27% who do not engage with a professional. The former are also much likelier than the latter to feel confident in their ability to reach their goals.

In terms of retirement, only 19% of respondents reported having a retirement strategy, and just 36% said they have retirement savings, down from 41% in late 2023. However, 67% of those who do have retirement savings are confident that it will last the rest of their lives.

Three-quarters of survey participants said they expect to retire at their desired age, which is 65 on average.

“Americans are faced with ongoing change and uncertainty, which can make planning challenging,” Jessica Ruggles, corporate vice president of financial wellness at New York Life, said in a statement. “Consumers are looking for security and control, especially when it comes to their finances.”

Ruggles said her firm’s data has shown that people who work with financial professionals tend to feel more secure and are likelier to have a financial strategy in place, inclusive of retirement savings and debt management.

Top-of-Mind Financial Concerns 

Forty-nine percent of survey respondents said inflation had affected their finances the most in 2024, followed by 26% who cited credit card debt and 21% cost of housing.

For 2025, 54% anticipate inflation as the big cloud over their finances, 23% said it will be credit card debt and 21% cited fears of a recession.

Related to their concerns about inflation, 38% expected their living expenses to be higher in the first half of 2025 than they were in late 2024.

Sixty-seven percent of respondents reported having some form of debt: 40% credit card debt, 18% mortgage or home equity debt and 18% medical debt. On average, those with credit card debt owe on average $8,295, $364 more than in 2023:

  • Gen Xers: $10,141 on average
  • Boomers: $9,502
  • Millennials: $6,859
  • Gen Zers: $2,990


These debtors said they are paying down what they owe by $491 a month on average, up from $363 the year before.

Caregivers in the survey reported unique challenges. Ninety percent said their responsibilities have increased or stayed the same as last year’s. Seventy-five percent reported that they have some type of debt, compared with 62% of non-caregivers.

Ruggles noted that family caregiving is a demanding responsibility with significant financial challenges because of the costs or loss of income associated with it. However, 82% of caregivers are planning to take action in 2025 in response to factors affecting their finances, compared with 68% of non-caregivers who are doing the same.

“Caregivers report that they are adjusting their strategies by cutting back on discretionary spending and developing a secondary income stream,” she said. “Most family caregivers are balancing care and work, and look to their employers for support across the spectrum of care.”

Being Proactive 

New York Life’s survey found that Americans are being proactive with their finances, with 57% of respondents saying they review their financial strategies or budget at least every quarter.

However, only 26% reported actually having a financial strategy in place and feeling confident in that strategy. Thirty-seven percent have no financial strategy at all, and 35% said they have one but need help with it — some around a recent life change, including retirement, growing a family and buying a home.

Seventy-three percent of respondents said they were adjusting their financial habits in response to concerns like rising inflation. Thirty-seven percent are reducing discretionary spending, while 28% are modifying their budgets or financial strategies.

Among those who are reconsidering their financial strategies, 35% said they plan to make changes to their investment portfolio or strategy in 2025. Eighty-nine percent said they would invest more or the same amount of money as they did in 2024.

Americans who work with a financial advisor or professional reported higher levels of financial confidence, according to the survey. They are likelier than their peers to feel prepared across several areas, including for a financial emergency, ability to manage debt and prepare for retirement.

Still, only 15% of respondents plan to work with a financial professional to help reach their financial goals in 2025.

“Financial stress and challenges are often seen as a personal responsibility, but strong financial foundations include building a team of experts to help you and your family manage and plan for a more secure, healthy future,” Ruggles said. “No one should have to navigate their financial journey alone.”

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