The financial advisor and entrepreneur Ross Marino has announced his decision to cancel the 2025 Shift Conference and to close its parent company, Advisor2x, effective immediately.
Marino revealed his decision Thursday via a thread on the social media platform X.
“This was a tough but necessary decision for personal reasons,” Marino wrote. “Family obligations require me to eliminate most travel and work from home regularly. I simply lack the capacity to continue Advisor2x, Shift, and my RIA.”
Marino founded Advisor2x in 2009. The company focused on delivering online shows and live events designed to help financial advisors grow their practices and keep abreast of the rapid pace of change in the wealth management industry. He founded his RIA, Transitus Wealth Partners, in 2016, and intends to continue with that enterprise, according to his posts.
