How Financial Professionals Can Help Clients Overcome Financial Worry

By TruStage (Sponsored)

December 31, 2024 at 12:28 PM

Americans are going into 2025 worried about their finances. A study finds that 57% of U.S. adults report that paying for their everyday expenses is stressful and 43% fret that they won’t have enough money for the future.¹

How can financial professionals help ease the concerns of their clients? One way is to leverage behavioral finance – the study of our cognitive biases and how an investor’s psychological state can significantly impact their financial outcomes.

In this special podcast, “Stressed Out? How Advisors Can Help Clients Overcome Financial Worry,” Martin Powell, Head of Annuity Distribution at TruStage™, explains how financial professionals can leverage behavioral finance to ensure clients make better decisions – now and in the future.

In his conversation with Think Advisor professional contributor Bobbie Turner, Powell explains:

> Why behavioral finance will remain an important topic for financial professionals and wealth managers as the calendar turns to 2025;

> What are the types of cognitive biases financial professionals are most likely to run into with their clients; and

> How financial professionals can leverage behavioral finance to ensure clients make positive decisions about their wealth.

To hear the entire conversation, click play.

¹American Psychological Association, Stress in America 2022: Concerned for the Future, Beset by Inflation, 2023.

TruStage™ is the marketing name for TruStage Financial Group, Inc. its subsidiaries and affiliates. Securities distributed by CUNA Brokerage Services, Inc., member FINRA/ SIPC, a registered broker/dealer, 2000 Heritage Way, Waverly, IA, 50677. Investment and insurance products are not federally insured, may involve investment risk, may lose value and are not obligations of or guaranteed by any depository or lending institution. All guarantees are based on the claims paying ability of the underwriting company. Insurance products are issued by CMFG Life Insurance Company, MEMBERS Life Insurance Company, CUMIS Insurance Society Inc., CUMIS Specialty Insurance Company Inc., American Memorial Life Insurance Company, and Union Security Insurance Company.

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