Orion to Acquire Summit Wealth

News December 19, 2024 at 12:18 PM
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Orion said Thursday that it has agreed to acquire Summit Wealth Systems, the wealth management technology provider, and is bringing on board its co-founder, technology entrepreneur Reed Colley, to lead the broader Orion technology business.

Colley is best known for having founded Black Diamond, an early innovator of cloud-based financial services technology that was acquired by Advent Software in 2011 (itself later acquired by SS&C). He co-founded Summit Wealth in 2019 alongside Anthony Sperling, a former Advent executive.

At Orion, Colley will report to CEO Natalie Wolfsen, taking on the title of president of Orion Advisor Technology some four months after Brian McLaughlin departed the role. The deal is expected to close in early 2025, and financial terms were not disclosed.

“Summit’s platform is all about creating a uniform client experience, both for the advisor and the end investor, with an emphasis on integrating disconnected technology,” Wolfsen told ThinkAdvisor. “The fact is that disconnected technology is the primary pain point for financial advisors and investors today. So, we’re extremely excited to have an industry legend like Reed come on to lead our technology business, in addition to gaining new capabilities.”

Wolfsen added that Colley will be empowered to make an “incredible impact on a large part of the advisor community” via his new role within Orion. She also stressed that the acquisition underscores the firm’s commitment to innovation.

For his part, Colley said in an interview that he is excited to enter a new chapter, alongside 12 team members who have helped to build Summit.

“I have long admired Orion’s kinship with advisors and spirit of innovation,” Colley said. “The firm is unmatched in offering advisors the best solutions that support their independence, streamline their workflow and help them build meaningful relationships with investors — all in a flexible and seamless wealthtech experience.”

Colley added that his firm’s approach to building scalable and open technology makes it a natural fit for the Orion ecosystem.

“Together, we’re going to be able to build something truly transformational,” Colley said.

Colley’s hiring comes just a few weeks after Orion named Chris Shutler, a former Envestnet executive, as its new head of strategy. Other recent leadership appointments include Mark Mayo as chief financial officer and Ron Pruitt as president of Orion Wealth Management.

Pictured: Natalie Wolfsen

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