Strive Asset Management, a financial services firm co-founded by anti-corporate “wokeness” entrepreneur Vivek Ramaswamy, announced Tuesday that its direct indexing offering, built with Vestmark’s VAST portfolio management solution, is now available on the Fidelity and Schwab platforms.
Direct indexing allows investors to track an index’s performance through ownership of individual stocks rather than an ETF or mutual fund, while providing customization, ownership control and potential tax advantages, Strive said.
Strive's minimum investment for direct indexing portfolios is $250,000, according to the firm's website.
Strive said its direct indexing focuses on the best financial outcome without regard to ESG (environmental, social and governance) or DEI (diversity, equity and inclusion) constraints, and includes full proxy voting coverage and corporate engagement from the firm’s in-house corporate governance team.
“Ninety-seven percent of U.S. large-cap companies had drawdowns of 10% or more at some point during the 2023 calendar year,” Strive CEO Matt Cole said. “In 2022, the number was 100%. To be able to harvest those losses on a daily basis while also receiving the pro-shareholder governance that Strive provides is something investors cannot get anywhere else.”
