Boosting Client Service, With a Little Help From Private Equity

Q&A November 26, 2024 at 05:58 PM
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In a trend that shows no signs of slowing, private equity firms are increasingly buying into or buying up RIAs.

One example: The Mather Group, on Barron’s list of the Top 100 RIAs for the past five years, is 100% private-equity owned and is indeed experiencing rapid growth since the Vistria Group acquired it in 2020.

One of Mather’s keys to success is efficiency.

“When we sit down with a prospect, we do a free initial financial plan … to see if there might be opportunities to be more efficient,” Jennifer des Groseilliers, the group’s CEO, says in an interview with ThinkAdvisor.

“[It’s] very effective,” she adds. “Many times, clients want a second set of eyes on their situation to make sure they’re doing everything in their best interest.”

With Vistria its capital partner, Mathers has continued to invest in the firm, as well as improve cash flow and boost technology upgrades.

With 14 offices nationwide, the Chicago-based RIA has about $14 billion in assets under management. One area of client focus is executives of Fortune 500 companies who are planning to retire in one to three years.

Des Groseilliers joined Mathers as chief revenue officer in February. Five weeks later, the CEO resigned, and she stepped in to head the firm in the interim. Two months later, she was appointed permanent CEO.

In the interview with des Groseilliers, who previously was a partner at WestPoint Financial Group, CEO of MassMutual Illinois, and a managing partner at MetLife Premier Client Group, she discloses other forces powering growth, such as a business development team, an in-house tax department and special services for people leaving or coming to the United States.

Here are excerpts of our conversation:

THINKADVISOR: How does The Mather Group benefit from being 100% private-equity owned by Vistria Group, since 2020?

JENNIFER DES GROSEILLIERS: What’s nice about being aligned with a capital partner is that it gives us the ability to continue to invest in the business.

It also helps with improved cash flow and flexibility to pursue market expansion, technology upgrades and strategic acquisitions to fuel our growth and profitability.

How did the Vistria acquisition come about?

They came in as our partner when the founder of our firm, Stewart Mather, passed away, pretty suddenly, of terminal cancer at the age of 42.

What’s the secret of your firm’s growth? Over the past 24 months, your assets under management have grown 41%, as of July.

Continuously enhancing our offerings and strengthening client connections are driving steady growth. Building on the strong momentum from this year, we’re already witnessing positive results.

This commitment has contributed to a 12% year-over-year rise in AUM, as of July 2024.

What specifically in the way you do things is responsible for all the organic growth?

We have a very strong business development team whose No. 1 goal is to bring in new clients.

We also have a new generation program, a strong summer internship program, a custodial referral program, client referrals, and of course we nurture our relationships with various centers of influence.

What’s your client niche?

Our typical client is an executive at one of the Fortune 500 companies that’s highly invested in their retirement plan and usually looking to retire in one to three years.

Most of these clients come from our business development team and referrals.

What’s your minimum?

One million dollars in assets. On average, our clients have about $2.5 million with us. We also have a family office that focuses on clients with $25 million and above.

What services do the latter clients receive vs. those with $2.5 million?

The family office team is a little more sophisticated in the advice they give because of the complexity that comes with clients with greater net worth.

We provide them with sophisticated financial planning, investment management and tax strategies — we have an in-house tax department to give tax advice and prepare returns — estate planning, and philanthropic planning, which is very big for the family office.

Are your clients getting deeper into alternative investments nowadays?

It’s something that many clients are seeking, and we’ve expanded our offerings. One of our investment specialists [focuses] on investing in alts.

What’s your “Retirement Roadmap,” as you call it?

It’s a financial plan we do to align advice with what the client is trying to accomplish: when they would like to retire, income they’ll need, as well as addressing any other financial matters they might have, whether philanthropic or leaving money to the next generation, tax efficiency and estate planning.

Please describe the business development team’s M.O. 

They reach out to various companies to tell them about The Mather Group and invite them in for a [complementary] consultation.

So one of the things we talk about is providing a free financial plan to evaluate their situation.

Please elaborate.

When we sit down with a prospect, we do a free initial financial plan to look at their current situation and see if there might be opportunities to be more efficient.

How effective is that free investment audit?

Very effective, because many times clients really want a second set of eyes on their situation to make sure they’re doing everything in their best interest.

Does the firm have any acquisition plans for the near future?

We haven’t acquired in over a year. But we [intend] to continue to grow through acquisitions. We look for firms to have top talent and where we can expand our geographic footprint.

We’re also seeking to expand products and service offerings to enhance client service. And so those are things we look for in acquisition partners.

You highlight services for expats as well for people immigrating to the U.S. It’s not typical for firms to feature those services. Please elaborate.

We have a tax team that addresses the issues and advisors that work with clients that fall into those categories.

We make sure we’re well versed not only in the U.S. tax laws but also those of the country they’re affiliated with.

The Mather Group “tries to stay ahead of trends,” you state on your website. Are there any growing trends that you especially like?

One that we really want to make sure we’re at the forefront of is continuing to invest in data science [analyzing data]. It helps inform our strategic decisions.

We’re also constantly assessing our priorities about tech and cyber-related issues.

What aspect of data science are you emphasizing?

Data science is the artificial intelligence piece. We use AI quite a bit — heavily over the last year.

What’s an example of how you use it?

I’m going to pause on that. What we’re working on is proprietary.

You were a practicing lawyer for a few years before joining financial services. How is your law background helping you?

Having a law degree really helps me think strategically and problem-solve. It’s also given me the ability to learn how to research and think through issues. I believe that’s made me a better leader.

Overall, what’s the biggest attraction to sign your firm?

What really sets us apart is that when you work with us, you don’t just get one advisor — you get The Mather Group.

As a fiduciary, we work to simplify clients’ complex financial planning and use an all-inclusive approach to investments, and tax and estate planning — all for one transparent fee.

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