4 Investing Ideas for 2025: Morningstar

Analysis November 25, 2024 at 01:01 PM
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Before the tryptophan kicks in, advisors with some time to read over Thanksgiving weekend might check out Morningstar’s 2025 investment outlook, which predicts the environment will look different from 2024, bringing new opportunities and risks for clients.

Declining inflation and interest rates will reshape the investing landscape, although volatility and major spending on artificial intelligence will likely endure, Morningstar notes in the report, released Friday.

Among the firm’s key points, researchers consider U.S. stocks expensive, suggesting they will generate low-single-digit-percentage returns in the next decade compared with double-digit returns in some international equities markets.

“As we look to next year, it is already clear that investing conditions in 2025 will be very different from 2024. Inflation has diminished, many central banks are loosening the reins on the economy, and formerly unloved assets have made a roaring comeback,” Dan Kemp, Morningstar’s chief research and investment officer, says in the report.

“Yet, some things remain the same: There are many attractive opportunities for investors, artificial intelligence continues to dominate the spending of technology companies, and investors still favor cash deposits over longer-term assets.”

Here are four investing ideas from Morningstar for financial advisors and their clients to consider in 2025 — and one to watch. As the research group repeatedly points out, not every investment is a fit for every client, and the best mix of investments is the one that meets the client's specific needs.

1. Non-U.S. Stocks


While the U.S. equities market looks expensive, Morningstar sees appealing investment opportunities abroad as well as domestically. In fact, its researchers anticipate only a 3.3% return for U.S. stocks over the next decade.

In contrast, the firm expects double-digit-percentage returns in Korea (11.6%), China (11.7%) and Brazil (12.5%), high single-digit returns in Mexico (8.5%) and the U.K. (9.2%), and mid-single-digits in Europe outside the U.K. (6.7%).

Morningstar notes that U.S. stocks have surged over 25% this year, driven by companies tied to the artificial intelligence boom and expectations for lower interest rates, and suggests investors may see better risk-adjusted returns elsewhere in 2025.

2. A Blend of Stocks and Bonds


“We believe the current environment is a good one for a multi-asset investor,” the report says. “There are reasonable levels of return achievable without taking on excess risk.”

The right blend of assets depends on the client's goals, Morningstar says.

“An investor looking to meet an investment goal of 1% to 2% above inflation would not need to take on higher levels of investment risk by being fully invested in a 100% equity or equity-centric strategy,” the firm explains, adding that an income-focused multi-asset solution could protect and grow their capital.

High-quality bonds offer a positive return over inflation, allowing clients to increase their purchasing power without taking on equity or credit risk, according to Morningstar.

Those with more ambitious goals, like beating inflation by 3% to 4%, might consider a more equity-focused portfolio, such as a multi-asset allocation that combines fixed income assets with a diversified equity core.

3. Intermediate, Long and Foreign Bonds


Declining interest rates make cash less appealing as a low-risk option, Morningstar notes, suggesting investors consider longer-duration fixed income for their portfolios, avoid oversized credit positions and include some emerging-markets debt.

Keeping significant cash on the sidelines won’t generate much return longer term compared with most fixed income assets, but investors haven’t let their large cash hoards go post-pandemic, the firm says, noting longer-term government bonds, like 10-year Treasurys, seem to offer “an unusually high return” relative to cash.

Intermediate 5- and 7-year bonds offer an attractive risk-reward balance, Morningstar says.

Bonds issued by foreign governments may help clients diversify and gain attractive yields, the report says. Investors should look for securities with nominal yields higher than inflation and central banks’ inflation targets, it says, noting Brazil and Mexico offer attractive yields.

4. Companies Using AI


While AI investing this year has focused on hardware and infrastructure, benefiting Magnificent 7 companies like Nvidia, it’s likely to shift next year to businesses that can commercialize the technology’s use, says Morningstar. The firm suggests advisors look at companies being supplied by Nvidia, Amazon, Alphabet (Google) and Microsoft as potential sources of AI-influenced returns.

“We expect 2025 will be the year that capacity begins to catch up to demand and the next evolution of AI will begin. The next step will be for corporations to embed AI within their products and services to drive revenue growth,” it says.

“Those companies that drive revenue and/or expand operating margins will not only provide earnings growth today but either dig or widen their economic moats to bolster returns on invested capital for years to come,” the firm says.

To Watch: Private Assets

Clients considering private assets, which have been gaining prominence, need to understand that these investments bring lower liquidity, Morningstar suggests.

The firm notes that U.S. public and private markets have converged this year through new investing products, such as BlackRock and Partners Group’s model portfolio offering retail investors access to private equity, private credit and real assets — among other partnerships.

“While we applaud efforts to meet investor demand, the liquidity risks associated with bringing private assets to retail products, as well as the potential costs associated with this convergence, are two areas that will draw our focus in 2025 and beyond,” Morningstar says.

The public-private convergence “appears to be largely taking place through private credit rather than private equity,” the report says, noting that private equity is less liquid than private credit.

Competition among asset managers to lead in this area should drive fees lower and produce better products, but “bringing complex and less liquid assets to the mass market remains largely uncharted territory” in the U.S., the report says.

Conclusion


Whatever a new year may bring, Morningstar reminds advisors and clients to focus on the long term and not overreact to elections and other short-term geopolitical conditions. The key to success is investing in assets that meet the client’s specific needs, goals and circumstances, the report notes.

The best opportunities may be unpopular and discounted, potentially offering “unusually attractive prices for the patient investor,” the report says.

Once investors define their investing goals and time horizons, they can build portfolios to be resilient to various market scenarios, says Morningstar. “Investors benefit from the ability to adapt their portfolios to the market landscape because the risk/reward trade-offs best suited to meet investment goals vary across assets and through time.”

Credit: Chris Nicholls/ALM

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