Before the tryptophan kicks in, advisors with some time to read over Thanksgiving weekend might check out Morningstar’s 2025 investment outlook, which predicts the environment will look different from 2024, bringing new opportunities and risks for clients.
Declining inflation and interest rates will reshape the investing landscape, although volatility and major spending on artificial intelligence will likely endure, Morningstar notes in the report, released Friday.
Among the firm’s key points, researchers consider U.S. stocks expensive, suggesting they will generate low-single-digit-percentage returns in the next decade compared with double-digit returns in some international equities markets.
“As we look to next year, it is already clear that investing conditions in 2025 will be very different from 2024. Inflation has diminished, many central banks are loosening the reins on the economy, and formerly unloved assets have made a roaring comeback,” Dan Kemp, Morningstar’s chief research and investment officer, says in the report.
“Yet, some things remain the same: There are many attractive opportunities for investors, artificial intelligence continues to dominate the spending of technology companies, and investors still favor cash deposits over longer-term assets.”
Here are four investing ideas from Morningstar for financial advisors and their clients to consider in 2025 — and one to watch. As the research group repeatedly points out, not every investment is a fit for every client, and the best mix of investments is the one that meets the client's specific needs.
1. Non-U.S. Stocks
While the U.S. equities market looks expensive, Morningstar sees appealing investment opportunities abroad as well as domestically. In fact, its researchers anticipate only a 3.3% return for U.S. stocks over the next decade.
In contrast, the firm expects double-digit-percentage returns in Korea (11.6%), China (11.7%) and Brazil (12.5%), high single-digit returns in Mexico (8.5%) and the U.K. (9.2%), and mid-single-digits in Europe outside the U.K. (6.7%).
Morningstar notes that U.S. stocks have surged over 25% this year, driven by companies tied to the artificial intelligence boom and expectations for lower interest rates, and suggests investors may see better risk-adjusted returns elsewhere in 2025.
2. A Blend of Stocks and Bonds
“We believe the current environment is a good one for a multi-asset investor,” the report says. “There are reasonable levels of return achievable without taking on excess risk.”
The right blend of assets depends on the client's goals, Morningstar says.
“An investor looking to meet an investment goal of 1% to 2% above inflation would not need to take on higher levels of investment risk by being fully invested in a 100% equity or equity-centric strategy,” the firm explains, adding that an income-focused multi-asset solution could protect and grow their capital.
High-quality bonds offer a positive return over inflation, allowing clients to increase their purchasing power without taking on equity or credit risk, according to Morningstar.
Those with more ambitious goals, like beating inflation by 3% to 4%, might consider a more equity-focused portfolio, such as a multi-asset allocation that combines fixed income assets with a diversified equity core.
3. Intermediate, Long and Foreign Bonds
Declining interest rates make cash less appealing as a low-risk option, Morningstar notes, suggesting investors consider longer-duration fixed income for their portfolios, avoid oversized credit positions and include some emerging-markets debt.