New Leadership Primes Black Advisory Group AAAA for Progress

News November 18, 2024 at 04:46 PM
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What You Need To Know

  • Heading the organization's board is a personal milestone for Alex David — and a big responsibility.
  • The advocacy group’s membership and corporate partnership are growing, but challenges remain.
  • Two conferences highlight AAAA's 2025 calendar.
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The Association of African American Financial Advisors recently appointed Alex David as its permanent board chairman, a role he had been holding on an interim basis following Christian Nwasike’s departure in June.

In September, AAAA appointed Sheena Gray as its first full-time CEO, and David, in a recent interview with ThinkAdvisor, said he was honored and humbled to be entrusted to help lead the organization as it heads into its 24th year of engagement and advocacy.

Since its founding in 2001 by LeCount Davis, AAAA has been committed to the professional growth of Black financial advisors, planners and affiliated professionals. The mission is an important one to improve fairness and inclusivity, David said, but it is also about helping the wealth management industry itself.

“You may know that I got my doctorate in economics and marketing through a dissertation that studied the positive impact of Black women business owners on their industries and communities,” David said. “Economists have shown that improved diversity results in improved outcomes, and that's something I've seen personally in my career. It’s an important perspective to bring to this role.”

Wealth management firms need to further diversify their workforces, leadership teams and client bases to thrive in the 21st century, David argued, and he is proud to be addressing that alongside Gray and other AAAA board members.

David’s formalized role at AAAA follows his appointment in February as the director of the Northeast division of Raymond James. He said that the roles fit nicely together, with the leadership team at Raymond James offering its full backing of his work with AAAA.

“We’re seeing a real groundswell of momentum from our corporate partners and from our members,” David said. “Paid membership is up more than 30% over the past year, and we’ve grown to more than 8,000 members. At the same time, the number of corporate partnerships has grown from 21 to 28.”

An Economist’s Perspective

David said he looks forward to applying his skills as an industry executive and as an academic economist to advancing AAAA’s mission.

“I believe we are at a point in the wealth management industry where there is clearly a lot of passion about addressing inequality,” David said. “But I can also tell you that, if you don’t have the data and if you aren’t doing the research, it becomes very hard to assess whether we are really making any sustainable progress.”

For example, it’s not enough to merely consider hiring statistics to understand the representation of people of color in the rank and file or at the leadership level. Retention statistics and promotion activity also need to be analyzed.

“If you’re not collecting the data being rigorous about what’s really going on, it can feel like we’re making progress when we really aren’t,” David explained. “Everybody can sort of pat themselves on the back for talking about diversity, but in reality you’re not actually moving forward very quickly at all.”

David pointed to experiences he has had working with financial services organizations that dedicate substanital resources to tracking diversity and an inclusive hiring process, but their approach lacks nuance. For example, when firms are presenting their diversity numbers, they often combine many groups to assess their overall “diversity.”

“So, they might be looking at leadership and counting up the representation of women, Black people, Latino people, Asian people, etc., and reporting improved diversity,” David said. “But then, when you break the numbers down, you can actually see that some or most of these groups have seen their representation worsen.”

This kind of work isn't about “playing gotcha,” David emphasized. Instead, it’s about providing deeper insights about the current state of play and where diversity-focused efforts may need to be retailored and refocused.

Gearing Up for 2025 and Beyond

David said he couldn’t be more enthusiastic about AAAA's 2025 outlook, especially about collaborating with Gray on a daily basis.

“I’m also really looking forward to continuing the momentum of our two main events, including our second annual Women's Impact Initiative Network Conference,” David said. “That even will once again kick off on Juneteenth, which is very special.”

As the WIIN conference again, in June, focuses on the underrepresentation of Black women in wealth management, David said, it also prioritizes professional development and building opportunities for attendees.

“When we have these conferences, the underlying goal is also about professional development and career development,” David explained. “Any advisor attending the event is going to be able to hone their craft.”

The same is true for the group’s flagship VISION Conference, which is set for September.

“What’s really exciting is that, thanks to Sheena’s leadership, we’re already locked in with our dates for the 2026 conferences,” David noted. “It’s a testament to her skill and vision as a leader. We’re firing away on all cylinders.”

Pictured: Alex David

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