Trump's Win Made States' New Annuity Sales Rules a Big Deal

News November 15, 2024 at 03:29 PM
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What You Need To Know

  • A new state annuity sales standards update is supposed to be be compatible with Reg BI.
  • In theory, SEC-regulated financial professionals who comply with Reg BI will be complying with new state standards.
  • Some groups think some people could have to comply with two sets of rules.
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State insurance regulators are deciding now how the new annuity sales standards states have been rushing to adopt will really work.

Members of the Annuity Suitability Working Group plan to discuss one key point — how the update affects annuity recommenders who are under the jurisdiction of the U.S. Securities and Exchange Commission — in Denver at the fall national meeting of the National Association of Insurance Commissioners.

All states but New York have adopted or are preparing to adopt the Suitability in Annuity Transactions Model Regulation update, and Donald Trump's imminent return to the White House suggests that states, not the federal government, will take the lead in overseeing annuity sales.

One issue that may indicate what the new annuity sales world will be like is the debate over how the Annuity Suitability Working Group should interpret a "safe harbor" provision in the update that's supposed to keep SEC-regulated securities agents and investment advisers from having to comply with both Reg BI requirements and suitability requirements.

States want flexibility.

Groups for annuity issuers, distributors and sellers want the safe harbor to give them real protection against double oversight.

What it means: The focus of annuity sales regulation fights may now be moving away from whether regulators should apply a fiduciary standard and toward reconciling state suitability requirements with Reg BI requirements.

The backdrop: Federal law leaves regulation of the business of insurance to the states.

The NAIC is a group that represents state insurance regulators and helps them draft bills and regulations, but it does not have the direct ability to change states' laws and regulations.

States decided on their own whether to adopt the suitability update, and states will decide on their own whether to use any suitability guidance the NAIC develops.

In October, the NAIC Annuity Suitability Working Group looked as if its work might not matter all that much.

Former President Barack Obama was, and President Joe Biden has been, a strong proponent of applying a U.S. Labor Department fiduciary rule to as many annuity sales transactions as possible.

If a Democratic administration were in the White House in 2025, the president might have eventually found ways to make a Labor Department fiduciary standard stick. The department could have put some or all annuity sales standards regulation under federal jurisdiction, with Reg BI framing federal regulators' work.

Because Donald Trump last week won a second term in the White House, states look as if they will continue to oversee annuity sales, with their new suitability update serving as the framework for enforcement efforts.

The language: Under the terms of the suitability safe harbor for SEC-regulated financial professionals, "recommendations and sales of annuities made in compliance with comparable standards shall satisfy the requirements under this regulation. However, nothing in this subsection shall limit the insurance commissioner's ability to investigate and enforce the provisions of this regulation."

Advocates of limiting how much state regulators interact with SEC-regulated financial professionals emphasize that the safe harbor exempts SEC-regulated financial professionals from extra oversight.

Advocates of giving state regulators flexibility to talk to SEC-regulated financial professionals contend that determining what's "comparable" takes regulator involvement and that the safe harbor gives insurance commissioners the ability to investigate problems.

Perspectives: Many state regulators want tools to make sure that SEC-regulated financial professionals are explaining annuities well, offering annuities to the right people and complying with Reg BI in ways that are comparable to how they would comply with state suitability requirements.

When companies oversee SEC-regulated professionals who recommend annuities, "it is important to note that these systems must be adapted to recognize the very significant differences in features and characteristics of fixed index annuities from securities," according to the draft guidance. "It would be problematic for an insurance company to allow a broker-dealer agent/insurance producer to recommend its fixed index annuities under the terms of the safe harbor if the broker-dealer's policies and procedures were narrowly designed to address the sale of securities under Reg BI, but do not reference fixed index annuities or consider their particular features and characteristics."

Groups representing insurers and financial professionals want state regulators to avoid creating a comparability standard that makes the safe harbor for SEC-regulated financial professionals useless.

"The draft guidance should make clear that insurers do not need to separately determine that compliance with a 'comparable standard' matches the requirements under the model," according to a comment submitted by a coalition that includes groups such as the American Council of Insurers, Finseca, the Insured Retirement Institute, the National Association for Insurance Financial Advisors and the Securities Industry and Financial Markets Association.

States also need to be clear about how they want insurers to supervise financial professionals, the groups say.

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