Osaic Streamlines Its Digital Tools for Advisors

Osaic has launched a new practice management platform for its 11,000 advisors, consolidating four legacy platforms to provide a more seamless experience for financial professionals and clients.

The firm, formerly Advisor Group, revealed the platform enhancements at its annual ConnectED Conference in Orlando, Florida, with executives spotlighting new integrations and enterprise data management capabilities. The goal of the platform, which was developed in house, is to support Osaic’s strategy to add more financial planning capabilities for its advisors and their clients.

Greg Cornick, executive vice president of advice and wealth management at Osaic, said in a statement that the technology investments will boost advisor growth and productivity, while creating time and efficiency in advisors’ businesses.

“Everything we do is deeply rooted in ensuring advisors have the tools, resources and support they need to build thriving businesses and elevate their client relationships,” Cornick said.

Specific updates to the platform include a new OneHub feature that allows users to select planning applications for easy and efficient access, complemented by real-time reporting of data and metrics on accounts, assets and more.

The integrated platform consolidates legacy platforms across account opening, client management and account supervision. The new approach supports integration with other Osaic technology, automatic checks and digital delivery of paperwork.

Osaic has also created a digital platform to support the process of new advisors joining the firm, providing daily updates on asset transfers and insights into an advisor's status in the transition process.