Ameriprise: Departing Advisors Took 4,500 Clients' Data to LPL

News October 28, 2024 at 03:52 PM
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  • An LPL exec stated the firm expected recruits to adhere to obligations to their old firms.
Ameriprise headquarters in Minneapolis

LPL Financial for years offered a tool that allowed at least 30 advisors recruited from Ameriprise Financial Services to upload confidential client information forbidden by an industry protocol, Ameriprise alleged in a court filing last week.

Ameriprise bases the contention at least partly on information that an LPL executive supplied in a recent declaration to the court.

LPL's "Bulk Upload Tool" improperly allowed the advisors, whose clients generated over $16 million in revenue for Ameriprise, to enter the client data on a spreadsheet, Ameriprise alleged in U.S. District Court for Southern California, where the company seeks a preliminary injunction against its rival pending an industry arbitration.

The broker protocol allows advisors switching firms to take only a customer's name, address, phone number, email address and account title when switching from one signatory firm to another.

"Those thirty registered representatives removed confidential information pertaining to over 4,500 Ameriprise customers and impermissibly brought that information to LPL for competitive use against Ameriprise without the Ameriprise clients' prior approval," Ameriprise executive Ross Palacios said in a declaration filed in court last week.

Palacios based his testimony on a court declaration provided earlier by LPL executive Candi Sinquimani, vice president in LPL's business transition department, who stated LPL previously used the bulk upload tool to allow advisors to provide data beyond protocol information.

LPL expected the recruits to upload only data that they, in consultation with outside counsel, deemed appropriate and in line with the advisors' obligations to their previous firms, according to Sinquimani. (An LPL spokesperson, responding to a request for comment Monday, pointed to this statement.)

LPL allowed certain advisors transitioning from Ameriprise to use the tool for about four years, from Jan. 1, 2018, to Dec. 31, 2021, but stopped after Ameriprise contended in a Financial Industry Regulatory Authority arbitration that its advisors are subject to the protocol, Sinquimani declared to the court.

She also said the LPL transition team doesn't tell recruits what customer information to bring with them from their old firms but does pay for them to consult with outside attorneys on such matters.

LPL, which faces multiple court actions or FINRA arbitrations over its recruiting practices involving former Ameriprise advisors, has panned the California case as a public relations stunt.

Ameriprise's Palacios told the court "LPL has engaged in a pattern and practice of misappropriating Ameriprise confidential information," with recruits having taken Social Security numbers; account numbers, values and information; routing numbers; and other data that the protocol prohibits.

Ameriprise has never received confirmation that LPL has stopped using or purged the data, and has seen cases this year indicating its rival continues to misappropriate trade secrets and client information, Palacios alleged in his court declaration.

Ameriprise's attorney contends in a filing containing Palacios' declaration that "LPL makes no effort to dispel Ameriprise or this Court of the reality that LPL is still in possession of, and using, the ill-gotten confidential information which it acquired through this scheme."

An Ameriprise spokesperson told ThinkAdvisor by email Monday that "LPL and its recruits consistently and repeatedly violate the protocol for broker recruiting as well as industry standards and regulations."

The spokesperson cited a "widespread pattern where LPL allows, encourages and misleads its advisors" to violate the broker recruiting protocol and other industry standards.

"LPL's conduct is unacceptable and abandons all reasonable notions of client privacy rights," subjecting advisor recruits to regulatory and, in some cases, criminal exposure, the spokesperson added.

Meanwhile, Ameriprise was allowed to move ahead Monday with a temporary restraining order against former advisor Douglas Kenoyer and his new firm, LPL, to prevent them from soliciting Ameriprise clients and misappropriating confidential information.

The TRO was issued in the United States District Court for the Western District of Washington by Senior Judge Barbara J. Rothstein.

The TRO follows Ameriprise's complaint alleging that Kenoyer, who resigned from Ameriprise in September 2024 after nearly two decades of affiliation, improperly solicited clients and took proprietary information in violation of restrictive covenants.

"In his role with Ameriprise, Kenoyer had acquired a significant client base through an internal transfer from former Ameriprise franchise owner Jan Gerards," the attorneys Michael Taaffe, Brandon Taaffe and James Fanto said in a statement.

"This transfer included over 1,000 clients and more than $134 million in assets, governed by an agreement prohibiting Kenoyer from divulging or using any confidential client information," the attorneys said.

The court's ruling "underscores Ameriprise's claim that Kenoyer violated both his Franchise Agreement and the Broker Protocol by soliciting clients before formally joining LPL," the attorneys said in a statement.

"Both Ameriprise and LPL participate in the Broker Protocol, which allows financial advisors to take certain client information under specific conditions when transitioning between firms," they continued.

"However," the attorneys said, "Ameriprise contended that the protocol does not cover clients Kenoyer acquired through the internal transfer from Gerards, nor does it permit pre-termination client solicitation."

— Melanie Waddell contributed to this story.

Credit: Bloomberg

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