What Advisors Who Switch Firms Are Really Looking For

Q&A October 21, 2024 at 04:07 PM
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A recent development in the financial-advisors-on-the-move dynamic is a shift from employment at independent broker-dealers to RIAs, or to even launching their own advisories. These financial advisors are joining wirehouse breakaway brokers' yearslong flight to independence. 

"There's a very aggressive push from all different types of firms," recruiter Dave Glaser, president and managing partner of ECG Resources, says in an interview with ThinkAdvisor. "The competition is there."

Of course, payout remains a main motivator for making the leap. Glaser, whose executive search firm focuses exclusively on the wealth management arena, argues in the interview that "the competition comes down to client service because if a firm isn't taking care of their clients, it's very easy for someone else to come in."

Glaser, who launched his company in 1981, opines on how the industry, in an environment of significant change, is putting substantial effort into determining how to best serve today's clients, especially high-net-worth and ultra-high-net-worth investors.

He also reveals senior financial advisors' reaction to the growing trend of private equity buying into the RIA at which they work.

Here are highlights of our conversation:

THINKADVISOR: Please describe the advisor recruiting scene. Seems there's increased advisor movement among wirehouses, broker-dealers, RIAs and private banks.

DAVE GLASER: There might be a 5% to 10% uptick in actual movement but a much bigger increase in reporting the movement.

Thirty years ago, if there was 10% to 30% less movement, there was 50% less reporting of it. Now, as soon as a group moves from Merrill, for instance, that news is all over the place.

But the industry has evolved to the point where it's more acceptable to make a change. 

As a recruiter, do you see more activity anecdotally? Are you getting more calls from advisors and firms?

No question. There's definitely more going on, a more aggressive push from all different types of firms. The competition is there.

What's a new aspect to this picture?

The client service side is taking a much bigger front-row seat concerning clients looking at value-added services.

If your advisor isn't doing a financial plan for you, somebody else can come in and say, "We'll do that." 

So at the end of the day, the competition comes down to client service because if a firm isn't taking care of their clients, it's very easy for someone else to come in.

What's the biggest challenge for advisors when they move — or stay where they are?

Everybody is still trying to figure out what the market is: How do we best attack it? Who are the people that we need on our team to be successful, and how do we compensate them?

How do we look at that wonderful market that we want to go after? How do we service those high-net-worth clients? Are they looking for just investment advice? Or are we going to add on all the other wealth advisory services?

What's prompted so many advisors to move to RIAs or open their own? 

Advisors at big firms are leaving and going to smaller firms that can do things more effectively for their clients. That's the big attraction.

Advisors at big firms are always coming to us talking about how difficult it is to get things done. It takes days or even weeks going through all those compliance hoops, they say.

But an RIA doesn't have as many [compliance] levels.

[Wirehouse] advisors get bogged down in [compliance red tape] and don't have time to call their clients and spend as much time with them as they want to because they're doing so much internal documentation.

Where does payout rank as motivation for an advisor to leave?

There are two main categories. Some people are really looking for the right place to service their clients, and it's not all about the money.

The other category is all about the money: "Who's going to give me the biggest check?"

Has the proportion of the latter increased? If so, why?

Probably. It ties into reports by the media and blogs. When these moves were happening 20 years ago, not everybody knew about them. But now you know that this or that firm has increased their front-end payment for advisors coming in.

It's out there for everybody to know: "We're paying big dollars to bring your book over."

Please comment on the fact that there are fewer new advisors coming into the industry.

We haven't done a great job of building upcoming infrastructure. We're way behind on that. We're seeing a lot of people retiring and moving out, but we haven't rebuilt the infrastructure with other people moving up. So there's a gap.

To what extent are robo-advisors relevant to financial advisors moving to a different firm?

I'm not finding anything significant in that regard. Every firm has a robo platform. Advisors will just ask, What's the firm's platform? What are they offering? Am I going to be able to offer my clients a competitive type of platform?

How are advisors reacting to the trend of private equity buying into RIAs?

More and more senior advisors are calling me who have been with a firm for a long time saying that the whole culture has changed. 

Before, they were part of leadership and making decisions; now, with the PE guys coming in, the culture has changed from teamwork and servicing the client to everything being all about the money.

There are very few times when I call somebody and they say, "Wow! We just had a private equity firm buy in, and things are really rosy!"

There are comp changes, leadership-style changes. It probably affects more of the tenured professionals and not so much the guy who's on the way up and there for two, three or four years. 

I'm sure there are scenarios where the firms are undercapitalized, and it's beneficial. But I can't remember anybody celebrating the fact that PE is buying in. 

How would you describe advisors' frame of mind right now regarding moving firms?

You have a segment that's ready to go as soon as somebody cuts a big check for them — just put the money in front of them. That's all they care about.

How do other advisors feel?

There's a realization that if you're moving every two, three, four years, your clients aren't happy about it. They want to see job stability.

There's been a maturing in the industry. Now it's more like, what's the growth opportunity? Is it too soon for me to make that move? How does it affect my career long term?

Describe your ideal client.

I like to see people who are thoughtful and strategic in their approach so that we can work with them on a long-term, career-building move.

We do a tremendous amount of repeat business and get a [great] number of referrals.

So I like to believe that we work in an advisory capacity with our clients: What's in your best interest? Not, how are we going to make money off you?

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