Caught between long-term demographic trends and short-term economic risks, financial advisors are feeling enormous pressure to ensure the future of their businesses, according to a new report from Natixis Investment Managers.
Lower inflation and rates and slowing growth are testing their investment assumptions. Clients are demanding more specialized services while holding high expectations for investment performance. And portfolio construction is becoming more complex.
Add to that the ongoing multitrillion-dollar intergenerational wealth transfer, which financial advisors worry could determine the long-term viability of their business. Forty-six percent of advisors in a global Natixis survey say that wealth transfer presents an existential threat to their business.
Despite these pressures, advisors are generally optimistic, anticipating an average of 11.5% growth on a one-year basis and annualized growth of 12.4% over the next three years.
To achieve that, advisors say they will have to acquire an average of 34 new clients each year for the next three years, including a high of 53 clients for advisors in France and a low of 16 for those in the United States.
CoreData Research conducted the survey between June and August among 2,700 financial professionals in 20 countries. The survey population may include a wide range of business models, but advisors were clear on which factors will determine their success in the future, Natixis said.
Following are some ways that financial advisors are future-proofing their businesses.
Keeping Existing Clients
The first rule of growing a practice is keeping current clients on the books. In the long term, 43% of advisors said they're increasingly worried about retaining assets from their deceased primary clients' spouses or heirs. In the short term, onboarding new clients is equally important, but time-challenged advisors devote less than 10% of their time on the activity.
Here's what advisors know they need to do to retain clients:
- Build long-term relationships: 76%
- Offer ancillary services, such as trust: 54%
- Personalize services, such as networking: 47%
- Offer a financial "boot camp" for next-generation heirs: 33%
- Implement unified management accounts for clients: 30%
Getting New Clients
As for prospecting for new clients, advisors look for efficiencies that can help them get better at it. Fifty-two percent put client segmentation at the top of the list.