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CFP Board Pivots on 'Perfect Job' Campaign After Backlash
News October 18, 2024 at 02:43 PM
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What You Need To Know
- Some critics said the lighthearted campaign, aimed at high school and college students, painted CFPs as lazy or self-centered.
- CFP Board CEO Kevin Keller said the organization appreciates and respects the feedback.
- Refreshed campaign ads include context and clarity that should help young people appreciate the profession, Keller says.
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