Affluent 'Advice Seekers' Want One Advisor but Seek Better Options: Cerulli

What You Need To Know

• Cerulli categorizes investors as Passive, Self-Reliant, Advice Seekers or Advisor Reliant. Advice Seekers comprise 17% of affluent investors.
• Advice Seekers are satisfied with their advisors, but most are looking for better solutions, research finds.
• Advisors can build credibility by being honest when an external solution is the best fit for a client's needs, Cerulli suggests.