4 Keys to Succession Planning

Expert Opinion October 11, 2024 at 10:46 AM
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What You Need To Know

  • Nearly 40% of today's advisors plan to retire in the next 10 years, Cerulli reports.
  • Succession planning is highly personal to each advisor and, in many cases, very complex.
  • The objective is to secure the highest value of the business while transitioning from it.
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It's no secret that the financial advice industry doesn't have the best track record when it comes to succession planning and preparation.

Numbers suggest the situation is becoming more pressing by the day, with some estimates revealing that nearly 40% of today's advisors — representing more than $11 trillion in assets — plan to retire in the next 10 years, according to The Cerulli Report — U.S. Advisor Metrics 2023. Despite the acceleration toward retirement en masse, many advisors don't have a plan to protect and monetize the value of their business while realizing its ultimate value.

Simply put, proper succession planning can protect the enterprise value advisors have created in their business, while lack of planning often has the opposite effect.

At Cetera, we have facilitated hundreds of advisor-to-advisor transactions as well as nearly 100 acquisitions of various sizes. We have been working to support advisors in these areas for years and continue to invest in resources to provide greater optionality for our advisors. We see all too often what happens when a succession plan is not well defined and documented.

In our experience, succession events occur in two broad categories. The first is the more commonly discussed, traditional definition that likely comes to mind most often when "succession planning" is mentioned: as an expected exit.

The second, lesser-talked-about event, is equally, if not more important: an unexpected exit, also known as continuity planning. Unexpected exits are the ones we don't like to talk about, but ultimately, life happens, and advisors should be prepared. When it comes to unexpected exits, advisors owe it to themselves, their family, their partners, employees and clients to plan for how their business will transition to new ownership when they are no longer involved.

In the unexpected exit scenario, the consequences of lack of planning can be extreme. Advisors who don't have a plan to protect their business could lose its entire value and force their families to attempt to address the transfer of value of the business that they are unprepared and inexperienced to deal with. In addition to the grief around losing someone too soon, the complexity of transferring value to your family becomes exponentially more difficult without proper written plans.

When evaluating succession planning partners and resources, keep these four considerations in mind as critical components of a strategic and thoughtful succession plan. Regardless of where you are in your professional lifecycle, it's never too early to start seriously thinking about succession planning.

Doing so with a partner who can deliver choice, flexibility, timing and control will increase your chance of success and can help ensure that you realize the highest value of your business while transitioning it in a way that is best for your clients, family and business.

Choice.

Succession planning is not a black-and-white, either-or scenario. It is highly personal to each advisor and in many cases, very complex.

The best succession planning partners are those who can provide a thoughtful and comprehensive lineup of options to help ensure optimal outcomes. Whether it is supporting you to sell your practice to another advisor, working directly with you as a buyer of your practice or helping navigate the complexities of unexpected exit scenarios, having a wide array of choice gives advisors a higher chance of success.

Flexibility.

Flexibility is an equally important aspect of succession planning.

As an example, in the unexpected exit scenario, some succession planning partners may offer flexible options to buy your business in the event of death or disability. This is analogous to an insurance policy and provides protection and flexibility in succession planning with clearly established economics in the event of an unexpected tragedy.

In our experience, the best succession planning partners will clearly align valuations with the value of a business in unexpected exit scenarios and provide a framework to assure that the value of your firm transfers to your family.

Timing.

Timing is not one-size-fits-all when it comes to succession planning. Advisors and business owners should always dictate their ideal timing in terms of phased and full succession to a new owner, in a way that makes most sense for them, their business and their clients. If they haven't already, advisors contemplating a planned exit should ask themselves whether they want to begin retirement after transitioning the business or would like to continue to serve their clients.

The best succession planning partners offer solutions that can accommodate any preferred timing outcome. 

Control.

When it comes to succession planning, the advisor should always be in control of their ability to exit at any time, control their business and sell to anyone they wish.

When we work with advisors on succession planning we help advisors who are contemplating a sale of their business, but have not yet identified a successor or buyer, keep their options open but stay in control to find the best possible solution.

No matter the scenario, keeping the advisor in the driver's seat is what matters most.


Jeff Buchheister is chief financial officer of Cetera Financial Group.

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