XY Planning Network Marks 10th Anniversary

The network has proven that serving younger clients is “not only viable, it’s profitable,” says CEO Alan Moore.

The XY Planning Network is marking its 10th anniversary in operation this week, with its leaders highlighting the turnkey advice and planning platform’ momentum in an “ever-evolving” wealth management landscape.

“Ten years ago, the industry insisted there was no viable way to serve next-generation clients profitably, and that they would inevitably be serviced by robo-advisors,” said Alan Moore, XYPN CEO and co-founder, in a statement. “But year-over-year membership growth and retention has proven it’s not only viable, it’s profitable.”

Today, the network consists of more than 1,900 members who draw on XYPN’s resources as they serve more than 80,000 clients across the wealth spectrum.

In addition to providing access to scalable planning technology, XYPN provides advisors with compliance services and solutions including RIA registrations, Form ADV updates and tax management systems. It also provides a bookkeeping solution and the XYPN Archive, developed to meet financial advisors’ recordkeeping and compliance requirements.

Just this year, XYPN rolled out a pilot corporate RIA affiliation program, dubbed XYPN Sapphire, for advisors who “prefer a more plug-and-play technology and compliance system” built to serve fee-for-service advisors with no asset minimums.

“As we’ve grown as an organization, we’ve made it a top priority to continually invest in our members by scaling to provide the support that advisors truly need,” added XYPN President Vince Hockett. “XYPN is the complete resource that provides advisors with the help they need to be successful.”

Another part of XYPN’s success, according to the executives, is its longstanding push for members to pursue the Certified Financial Planner designation. Additionally, XYPN’s training programs have helped new advisors select and implement a viable niche that boosts their growth prospects and efficiency.

Overall, XYPN membership has experienced an average annual growth rate of 56.7% since its inception, according to the group. At the same time, the compliance team stands among the leading registrars for state RIA registrations across the country, responsible for filing 1,000 state registrations in the past five years and providing ADV filing help to nearly 1,000 firms in 2024.

Pictured: Alan Moore