Fidelity to Unveil Revamped Desktop-Trading Platform
The new Active Trader Pro will feature faster processing speeds and a refreshed look.
Fidelity Investments is unveiling a revamped desktop platform for active traders, featuring faster processing speeds and a refreshed look.
The firm’s Active Trader Pro platform, which will include a new engine powering behind-the-scenes processes, will be rolled out as a beta version to some existing customers Tuesday, according to a person with direct knowledge of the plan. A waitlist for additional sign-ups was also offered on Reddit.
Fidelity competes with brokerages including Charles Schwab Corp. — which recently completed an integration of TD Ameritrade Holding Corp.’s client accounts and assets — as well as Interactive Brokers Group Inc. and Robinhood Markets Inc.
The retail trading business has gotten more competitive, with new entrants jockeying for market share to meet rising consumer demand for trading services. Americans can now even legally wager on election outcomes.
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