10 Family Office Trends in 2024

Citi Private Bank posed 50 questions to family offices around the world this summer in order to capture its family office clients' investment sentiment, portfolio positioning, family governance and best practices. The survey drew responses from 338 participants. Thirty-six percent of family offices identified their primary geographic location in North America, 28% in Europe, the Middle East and Africa, 21% in Asia/Pacific and 14% in Latin America. Half of family offices reported more than $500 million in assets under management, and half said they had less than $500 million under management. North America at 64% had the largest share of family offices managing more than $500 million, while Latin America at 38% had the smallest share. See the gallery for 10 trends that emerged from family offices' responses.