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Josh Brown, CEO, Ritholtz Wealth Management

Portfolio > Investment VIPs

The Unavoidable Truth About Retirement Investing: Josh Brown

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At its heart, investing for retirement comes down to a simple truth, according to Josh Brown, CEO of Ritholtz Wealth Management.

“Take your risk today, or take it later. But one way or the other, risk is the main thing. … There’s no such thing as riskless rewards,” Brown maintains in an interview with ThinkAdvisor.

Brown, 47, who started out at 19 cold-calling in a boiler room and co-founded RWM in 2013, offers assorted strong opinions and one “secret weapon,” as he calls it, that he employs to cope with market corrections.

His new book is “You Weren’t Supposed to See That,” which pairs many of the most popular posts from The Reformed Broker, the blog he published for 15 years, with updated insights about finance and investing.

In the interview, Brown opines on the future of active management and picks apart “the biggest disconnect” found in discussions about the economy.

Here are highlights of our conversation:

THINKADVISOR: “The more you try to suppress risk, the more you are sacrificing potential growth,” you write. Sounds logical. Please elaborate.

JOSH BROWN: A lot of people are using hedging strategies, but their portfolios are stagnating — there’s such a thing as too little risk. You must accept risk now in order to eliminate risk down the road. 

Anything you do to mitigate risk now is going to impact later because it will limit your returns. There’s no such thing as riskless rewards. 

People say they’re “fully hedged.” If you’re fully hedged, you’re probably giving up all your upside. You can’t fully protect your downside without sacrificing upside.

Many financial advisors “sell people on the idea that they can skip over all the volatility and still get the upside,” you write. How’s that?

The industry wants to create this holy grail idea that there’s some way around the truth, but I don’t think it works out well in the long run.

It’s very easy to convince somebody to give you their money if you convince them you’re going to produce market returns or better and take much less risk in the process. 

The problem is, I don’t think that’s possible.

Advisors, in the name of expedience, will say whatever they have to say to close a sale. But they’re disappointing investors when it turns out that what they said is not possible. 

What would be a holy grail play? 

You can put on a show with alternatives and hedging strategies and options and noncorrelated strategies and give people the impression that what you’re about to do is to find the holy grail.

But that’s not what happens. 

A better approach is to say, “Here’s the reality: You have these many years to live. You have these many years you’ll be working. You [should] have higher equity risk now because you’re in a position to bear it. 

“But what comes along with that are occasional downturns in the market, and you’ll be forced to live with them.”

That’s the push and pull.

Should a retirement portfolio have a 60/40 allocation?

60/40 makes more sense today than it did three years ago. But not every client should have that. 

We do a lot of work for people in their 30s through 50s. They potentially have about 50 more years to live. So they’re able to take more risk and have higher equity exposure. They can continue to accumulate assets [because] they can [survive] the ups and downs.  

You have a choice: Take your risk today, or take it later. But one way or the other, risk is the main thing. In our view, volatility is the risk worth bearing, much more so than running out of money later.

You’ve written about financial advisors who “make you sick” because they tell folks, on the golf course, say: “Sure we can beat the market.” So those relationships “start off with a lie,” you say. Is this still going on?

To a lesser extent. These days, the majority of advisors probably aren’t into making those types of promises. There’s been a dramatic business model shift among advisors that started around 2010, in the aftermath of the financial crisis. 

A lot of people were forced to examine what they had been doing for clients and asked themselves if that was really in the client’s [best interest]. 

You can see [the shift] when you look at the data on people leaving the large brokerages and hanging out their own shingles or joining RIAs.

The industry by and large shifted from selling product — with the implicit promise that that would do better than the market — to selling an approach to investing that’s more holistic.

What’s the future of active management, then?

It’s against human nature to expect that 100% of investors are willing to accept whatever the market gives them. There will never be people who aren’t trying to do better — and that’s what active management is about.  

What are your thoughts concerning artificial intelligence?

[About seven years ago], people were investing in technology companies not just because they were excited about future profits but almost because they were fearful that these companies were seeking to disrupt the business they worked in or possibly make them obsolete as employees.

It was almost a fear-based investment bubble, not just investing to make money but “I need to invest because I think these companies are about to put me out of business.”

Right now, there’s a different mentality. People are more excited about AI than fearful of it. But of course that could change. 

“The war on inflation is the new War on Drugs,” you write. Is that because the War on Drugs was basically a hopeless idea?

Yes. The biggest disconnect in all the talk of the economy is about inflation. A slowing rate of inflation is not the same thing as reversing prices. 

When economists talk about inflation, they’re talking about the rate of change; when [lay]people talk about inflation, they’re talking about the price itself because that’s what affects them. 

The Fed can’t turn back the hands of time, but it can bring the rate of growth down to something a little bit more accessible. 

Prices in the real economy aren’t going to revert to where they were five years ago. The damage is done. What’s happened has happened.

You write about what you call your “secret weapon” for coping with fear — yours and other people’s — to survive a market correction. What’s the secret?

Identify the stocks that were up so much that you felt you missed out on. Put in some buy limit orders at significantly lower prices for those great companies and watch their prices come down. 

It gives you something to be distracted by and focus on.

This is a little trick that’s helped me get through a month or six months when markets are falling.

You have no control over what the markets are doing. All you can do is control your own mentality and behavior.

What are your thoughts about the prospects for the stock market if Vice President Kamala Harris wins or if former President Donald Trump wins? 

The stock market isn’t a bet on who’s going to be the president or what their policies are. 

The stock market is a bet that risk will be rewarded and corporate executives and their employees are working 24/7 to increase profits regardless of who’s in the White House.

It’s really important not to react either before or after a presidential election and place bets on who you think will win or who you want to win.

There’s no evidence whatsoever that any particular party is better for the stock market than any other particular party.


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